Russia’s CTC Media to launch Che Channel for ‘real men’
Russia’s CTC Media is due to launch its new Che Channel on November 12, replacing humour and reality TV network Peretz with a channel aimed at men “who love their country”. Announcing the launch, CTC said that Che will be a reflection of the lifestyle, interests and core values of a “real man”, with ‘Che’ evoking words and names like “man, honour, entertainment, Chekhov” in the Russian language. Programming will be focused on men’s interests and hobbies, […]